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Solving the International Point-of-Sale Puzzle for Indian Airlines

24 July 2024 | 4:00 PM IST

On international routes, Indian carriers have historically generated the vast majority of their sales from India. And even in offshore points of sale, much of their traffic is from Indian diaspora communities.

As they rapidly expand their international capacity and networks, Indian airlines will need to strengthen their sales, distribution and brand positioning in overseas markets, to be able to:

  • Expand their addressable market
  • Achieve greater directional balance in traffic flows
  • Access relatively higher yielding corporate and leisure traffic.

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