Consulting & Advisory

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CAPA India is focused on delivering solutions with integrity and independence. Our strategic consulting and advisory services combine local insights and knowledge with global expertise and networks.

Specialist advisory services on critical areas across aviation value chain

Advisory Services
Airline Advisory
Airport Advisory
Economic, Policy and Regulatory Advisory
Aircraft Advisory
Travel & Tourism Advisory
  • Airline start-up planning
  • Airline restructuring
  • Aircraft maintenance reviews
  • Aircraft financing and leasing support
  • Airline privatisation advisory
  • Ancillary revenue generation
  • Aviation policy and regulatory advice
  • Benchmarking studies
  • Bilateral policy analysis
  • Board advisory engagements
  • Cost and performance reviews
  • Distribution strategies
  • Due diligence exercises
  • Economic and market studies
  • Expert witness roles
  • Financial and strategic risk assessments
  • Fleet optimisation and aircraft evaluation
  • HR efficiency reviews
  • Interim management teams for start-ups carriers
  • Industry analysis for airline IPO prospectuses
  • Investor due diligence support
  • Network analysis and hub strategy planning
  • Process improvement and cost reduction studies
  • Risk assessment studies
  • Route development and profitability analysis
  • Scheduling
  • Skills and training impact studies
  • Strategic reviews, planning and trend analysis
  • Airport business planning
  • Airport charges analysis
  • Airport marketing and route development
  • Airport safety and security programmes
  • Airline relationship management
  • Airport privatisation studies
  • Board advisory engagements
  • Cargo and ground handling development
  • Commercial and non-aero revenue development
  • Hub development studies
  • International partner searches
  • Operational efficiency benchmarking
  • Passenger and freight traffic forecasting
  • Retail and duty free strategy
  • Risk analysis and mitigation
  • Strategic reviews, planning and trend analysis
  • Analysis of aviation policy and regulations
  • Assessment of institutional structures and processes
  • Bilateral and multilateral policy settings and impacts
  • Economic impact studies
  • Review of economic regulation of airports
  • Strengthening of oversight institutions
  • Aircraft financing, leasing and transaction advisory
  • Aircraft acquisition and sales support
  • Asset management services for aircraft lessors
  • Business planning for charter/fractional ownership models
  • Joint venture and marketing partner searches
  • Mission requirement assessments
  • Route performance analysis
  • Airport infrastructure requirements for destinations
  • Aviation and tourism master planning
  • Analysis of bilateral air services agreements
  • Aviation and travel distribution strategies
  • Aviation scenario planning for hotels and resorts
  • Destination marketing to attract new air services
  • Inbound and outbound tourism forecasts
  • Tourism competitiveness analysis
  • Travel industry marketing strategies

Recent Projects

African Airline |
Board Advisory

We were engaged to conduct a strategy workshop for the entire board and the majority government shareholder of this national carrier with a route network spanning Europe, Africa, Asia and Australia. The workshop involved identifying trends in the global environment that could have a critical impact on the airline’s business outlook and considering alternative future scenarios for its business model.

African Airline |
Restructuring & Business Transformation

We were appointed to develop a 10-year business transformation plan for the airline, including a new fleet and network strategy, a revitalised commercial approach, identification of opportunities to achieve process and cost efficiencies, and the adoption of a more customer-centric approach.

ASEAN Tourism Authority |
Marketing & Positioning Strategy

We were appointed by one of the world’s leading tourist destinations to conduct a detailed strategic review and market assessment of its customer proposition to support the development of a plan to grow visitor numbers, particularly from secondary markets.

Australian Airport |
Air Service Development

We were engaged to develop a detailed business case for the launch of a long-haul route. Our market analysis was supported by detailed financial modelling and an innovative tourism product development and marketing strategy.

African FBO |
Business Development Plan

We were engaged to develop a strategic roadmap for the operator of a luxury lounge and an FBO to attract increased business jet activity.
The study entailed conducting a global benchmarking exercise to identify best practices for FBOs in high-end destinations, which formed the basis for a marketing and implementation plan.

ASEAN Airport Operator |
Non-Aero Revenue Strategy

We assisted the operator of three airports in an ASEAN nation with a detailed strategic review of its non-aero revenue business strategy, encompassing ground handling, catering, MRO and fuel farm.
We benchmarked the operator against regional peers and developed a new plan to maximise commercial contribution.

South Asian Bank |
Airport Techno-Economic Viability Study

We conducted a techno-economic viability study for a bank planning to extend debt to a greenfield airport.
The study included an independent assessment of demand, airport capacity, capex phasing and costs, aero and non-aero revenue forecasts, pricing strategy, financial assumptions, regulatory clearances, environmental impact and risks.

ASEAN Private Equity Fund |
Bid Advisory Services

We conducted financial and strategic due diligence of a travel distribution company, which involved market and competitor analysis, traffic and segment forecasting, in-depth review of the financials of the target company and risk mitigation strategy recommendations.
The client was the successful bidder for stake on offer in the target company.

Canadian Airport |
Traffic Analysis & Route Development

We conducted a detailed analysis of tourism flows from India to Canada, based on consumer, trade and secondary research, supported by the benchmarking of Canada against competing destinations.
The analysis led to the development of a business case that successfully convinced an airline to launch a new route.

European Real Estate Business |
Airport Logistics Study

We conducted two separate studies on policy and infrastructure issues in several Asian markets for one of the world’s largest real estate companies specialising in the development of logistics infrastructure and facilities located in proximity to airports.

European Radar OEM |
Global Market Opportunities

We conducted a study to evaluate the size and outlook for the civilian air traffic control radar markets in almost 20 countries across Africa, the Middle East, South and Southeast Asia.

European Airline |
Bilateral Strategy

We were engaged by one of the world’s 10 largest international airlines to prepare a business case and a strategy to support its expansion in an emerging market, including assistance with bilateral air services negotiations.

European Ground Handler |
Market Assessment

We were engaged by one of the world’s largest ground handlers for two studies. In the first study, we provided an overview of the opportunity and competitive landscape in a target market. In the second study, we conducted a search for a local partner.

Global Online Travel Agent |
Outbound Travel Trends

We partnered with a leading OTA to prepare a defining report on the massive potential of the Indian outbound travel market by 2025.


South Asian Airports |
Privatisation Bid Advisory

We were engaged by a leading infrastructure company to provide end-to-end bid advisory services in relation to the tender process for six airports.
We carried out demand modelling, capacity and risk assessments, gave strategic inputs, conducted competition analysis, and prepared valuations and financial models.

South Asian Airline |
Market Analysis for IPO

We provided strategic market analysis to a global investment bank, along with airline industry benchmarking on operating, fleet and financial metrics, and industry forecasts, to support the prospectus for an IPO for a leading airline.

South Asian Airport |
Hub Development Strategy

We were engaged by a gateway airport to prepare a strategy for a dual hub operation to maximise the airport system’s revenue potential.
The exercise included a detailed analysis of the catchment area, the identification of air service development opportunities and a comprehensive plan to facilitate self-connect, along with a differentiated commercial strategy leveraging a new concessionaire partnership, a loyalty programme and predictive data analytics.

South Asian Airport |
Aero Commercial Strategy

We were engaged as the dedicated aero-commercial planning consultant by a South Asia-based greenfield airport that would operate in a competitive dual airport system.
We are responsible for defining the value proposition for the new airport, identifying network opportunities, developing a marketing strategy and securing agreements with prospective airlines.

South Asian Airport |
Traffic Forecasting for Bond Issue

We conducted due diligence on the post-COVID-19 traffic recovery forecasts developed by an operator of several airports to support its bond issue.
We were required to pressure-test and validate the assumptions scenarios that had been prepared internally and to overlay these with our strategic understanding of how the market was likely to evolve.

South Asian Airport |
Regulatory Advisory

We, as technical consultants, supported submissions to the economic regulator, which  involved the development of annual traffic and detailed non-aero revenue projections by segment through to FY2025.
A comprehensive assessment of the likely drivers of  traffic recovery after COVID was also a core element of the project.

USA Engine Manufacturer |
Market Strategy

We were engaged by a leading aircraft engine manufacturer to conduct a stakeholder perception study among airlines, regulators and travel companies to understand the impact of the engine on airline economics and operations.

For any assistance, please contact:

CAPA India Marketing

Karishma Sharma at +91 99999 74339 or Abhipsa Talwar at +91 98786 16161