CAPA India Advisory
CAPA India Advisory is focused on delivering solutions with integrity and independence. Our strategic consulting and advisory services combine local insights and knowledge with global expertise and networks. CAPA India has completed more than 700 consulting studies around the world across strategic, commercial, operational, technical, financial, planning and regulatory issues. Our clients include some of the leading organisations in international aviation.
We have expertise and experience in providing specialist advisory services on critical areas across the aviation value chain.
- Airline start-up planning
- Airline restructuring
- Aircraft maintenance reviews
- Aircraft financing and leasing support
- Airline privatisation advisory
- Ancillary revenue generation
- Aviation policy and regulatory advice
- Benchmarking studies
- Bilateral policy analysis
- Board advisory engagements
- Cost and performance reviews
- Distribution strategies
- Due diligence exercises
- Economic and market studies
- Expert witness roles
- Financial and strategic risk assessments
- Fleet optimisation and aircraft evaluation
- HR efficiency reviews
- Interim management teams for start-ups carriers
- Industry analysis for airline IPO prospectuses
- Investor due diligence support
- Network analysis and hub strategy planning
- Process improvement and cost reduction studies
- Risk assessment studies
- Route development and profitability analysis
- Scheduling
- Skills and training impact studies
- Strategic reviews, planning and trend analysis
- Airport business planning
- Airport charges analysis
- Airport marketing and route development
- Airport safety and security programmes
- Airline relationship management
- Airport privatisation studies
- Board advisory engagements
- Cargo and ground handling development
- Commercial and non-aero revenue development
- Hub development studies
- International partner searches
- Operational efficiency benchmarking
- Passenger and freight traffic forecasting
- Retail and duty free strategy
- Risk analysis and mitigation
- Strategic reviews, planning and trend analysis
- Analysis of aviation policy and regulations
- Assessment of institutional structures and processes
- Bilateral and multilateral policy settings and impacts
- Economic impact studies
- Review of economic regulation of airports
- Strengthening of oversight institutions
- Aircraft financing, leasing and transaction advisory
- Aircraft acquisition and sales support
- Asset management services for aircraft lessors
- Business planning for charter/fractional ownership models
- Joint venture and marketing partner searches
- Mission requirement assessments
- Route performance analysis
- Airport infrastructure requirements for destinations
- Aviation and tourism master planning
- Analysis of bilateral air services agreements
- Aviation and travel distribution strategies
- Aviation scenario planning for hotels and resorts
- Destination marketing to attract new air services
- Inbound and outbound tourism forecasts
- Tourism competitiveness analysis
- Travel industry marketing strategies
Our recent
projects include:
African Airline |
Board Advisory
CAPA India was engaged to conduct a strategy workshop for the entire board and the majority government shareholder of this national carrier with a route network spanning Europe, Africa, Asia and Australia. The workshop involved identifying trends in the global environment that could have a critical impact on the airline’s business outlook and considering alternative future scenarios for its business model.
African Airline | Restructuring & Business Transformation
CAPA India was appointed to develop a 10-year business transformation plan for the airline, including a new fleet and network strategy, a revitalised commercial approach, identification of opportunities to achieve process and cost efficiencies, and the adoption of a more customer-centric approach.
ASEAN Tourism Authority |
Marketing & Positioning Strategy
One of the world’s leading tourist destinations appointed CAPA India to conduct a detailed strategic review and market assessment of its customer proposition to support the development of a plan to grow visitor numbers, particularly from secondary markets.
Australian Airport |
Air Service Development
CAPA India was engaged to develop a detailed business case for the launch of a long haul route. Our market analysis was supported by detailed financial modelling and an innovative tourism product development and marketing strategy.
African FBO |
Business Development Plan
CAPA India was engaged to develop a strategic road map for the operator of a luxury lounge and an FBO to attract increased business jet activity. The study entailed conducting a global benchmarking exercise to identify best practices for FBOs in high-end destinations, which formed the basis for a marketing and implementation plan.
ASEAN Airport Operator |
Non-Aero Revenue Strategy
The operator of three airports in this ASEAN nation appointed CAPA India to assist with a detailed strategic review of its non-aero revenue business strategy, encompassing ground handling, catering, MRO and fuel farm. This included benchmarking against regional peers and developing a new plan to maximise their commercial contribution.
South Asian Bank |
Airport Techno-Economic Viability Study
CAPA India was appointed to conduct a techno-economic viability study for a bank planning to extend debt to a greenfield airport. This included an independent assessment of demand, airport capacity, capex phasing and costs, aero and non-aero revenue forecasts, pricing strategy, financial assumptions, regulatory clearances, environmental impact and risks.
ASEAN Private Equity Fund |
Bid Advisory Services
CAPA India was engaged to conduct a financial and strategic due diligence of a travel distribution company, which involved market and competitor analysis, traffic and segment forecasting, in-depth review of the financials of the target company and recommendations on risk mitigation strategies. Our client was the successful bidder for a stake on offer in the target company.
Canadian Airport |
Traffic Analysis & Route Development
CAPA India conducted detailed analysis of tourism flows from India to Canada based on consumer, trade and secondary research, supported by a benchmarking of Canada against competing destinations. The analysis was used to develop a business case that successfully convinced an airline to launch a new route.
European Real Estate Business |
Airport Logistics Study
CAPA India conducted two separate studies on policy and infrastructure issues for several Asian markets one of the world’s largest real estate companies specialising in the development of logistics infrastructure and facilities located close to airports.
European Radar OEM |
Global Market Opportunities
This study involved evaluating the size and outlook for the civilian air traffic control radar market across almost 20 countries in Africa, the Middle East, South and Southeast Asia.
European Airline |
Bilateral Strategy
One of the world’s ten largest international airlines engaged CAPA India to prepare a business case and strategy to support its expansion in an emerging market, including assistance with bilateral air services negotiations.
European Ground Handler |
Market Assessment
One of the world’s largest ground handling companies engaged CAPA India for two studies. In the first study, we gave an overview of the opportunity and competitive landscape in a target market. In the second study, we conducted a search for a local partner.
Global Online Travel Agent |
Outbound Travel Trends
This leading OTA partnered with CAPA India to prepare a defining report on the massive potential of the Indian outbound travel market by 2025.
South Asian Airports |
Privatisation Bid Advisory
CAPA India was engaged by a leading infrastructure company to provide end-to-end bid advisory services in relation to the tender process for six airports. The study included demand modelling, capacity assessments, strategic inputs, risk assessment, competition analysis, valuations and financial models.
South Asian Airline |
Market Analysis for IPO
CAPA India provided strategic market analysis to a global investment bank, together with airline industry benchmarking on operating, fleet and financial metrics, and industry forecasts to support the prospectus for an IPO for a leading airline.
South Asian Airport |
Hub Development Strategy
This gateway airport engaged CAPA India to prepare a strategy for a dual hub operation to maximise the airport system’s revenue potential. This included a detailed analysis of the catchment area, the identification of air service development opportunities, a comprehensive plan to facilitate self-connect, and a differentiated commercial strategy leveraging a new concessionaire partnership, a loyalty programme and predictive data analytics.
South Asian Airport |
Aero Commercial Strategy
CAPA India is engaged as the dedicated aero commercial planning consultant for this greenfield airport, which will operate in a competitive dual airport system. We are responsible for defining the value proposition for the new airport, identifying network opportunities, developing a marketing strategy and securing agreements with prospective airlines.
South Asian Airport |
Traffic Forecasting for Bond Issue
CAPA India conducted due diligence on the post-COVID traffic recovery forecasts developed by an operator of several airports to support its bond issue. We were required to pressure-test and validate the assumptions scenarios that had been prepared internally and to overlay these with our strategic understanding of how the market is likely to evolve.
South Asian Airport |
Regulatory Advisory
CAPA India was engaged as technical consultants to support submissions to the economic regulator. The study involved the development of annual traffic and detailed non-aero revenue projections by segment through to FY2025. A comprehensive assessment of the likely drivers of traffic recovery post-COVID was also a core element of the project.
USA Engine Manufacturer |
Market Strategy
A leading aircraft engine manufacturer engaged CAPA India to conduct a stakeholder perception study amongst airlines, regulators and travel companies to understand the impact of the engine on airline economics and operations.