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A New Approach to Airline Frequent Flyer & Loyalty Programmes
November 30th, 2022 |
Key topics discussed
- Understanding the key differences between loyalty and frequent flyer programmes
- Evolution of frequent flyer programmes in the last four decades
- Reasons for loyalty programmes becoming so valuable over time
- Architecture of a modern loyalty programme
- Learnings for Indian airlines from global best practices
- Future of airline loyalty
- Roadmap for Indian airlines to create successful loyalty programmes
