BLOG / 2018 CAPA India Inbound Tourism Report 2018: Executive Summary

September 2018: This report provides in-depth analysis of the size and structure of inbound tourism flows, with a specific focus on pure leisure travel. The study involved extensive data analysis, supported by primary research amongst leading inbound tour operators, to highlight key trends with respect to source markets, growth rates and competing destinations, as well as to identify constraints to growth. The destination marketing of India was benchmarked against global best practice, and priority source markets for the allocation of resources for promotion and product development were identified using CAPA’s proprietary model. Recommendations are presented to enable India to achieve its inbound tourism potential. The report will be released 7 September 2018.