BLOG / 2012 CAPA Analytics: How Aviation has become a Rust Belt Industry while sitting on a Goldmine of Unused Data

Originally published in Airline Leader, September 2012: In this CAPA report, we highlight how airlines are sitting on a vast goldmine of largely unused data. Now is the time for them to leverage this valuable resource through data science and analytics to increase customer engagement through predictive modelling; enhance loyalty; optimise marketing campaigns; stimulate ancillary revenue; and sell retail merchandise to an affluent and captive audience, before intermediary companies intervene and grab these riches.